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Telephonic Interviews
A telephone survey or an interview stands as a cornerstone in the realm of quantitative descriptive research. Recognized for its efficiency as a data collection method, the interviewer conducts the conversation via telephone. Responses are meticulously gathered, either through pre-coded options, showcasing the strengths of quantitative research, or by capturing verbatim answers. This method, widely acknowledged as the Computer-Aided Telephone Interview (CATI), is a testament to the advancements in quantitative research techniques.
Benefits of CATI
Meaningful insights in an organized form
Data accuracy
Targeting Audiences that Are Hard to Reach
Intercept Interview
The intercept interview, a pivotal quantitative research method, offers a unique approach to data collection. It involves conducting on-site interviews with consumers or respondents, typically approached in bustling areas like grocery stores and shopping malls, highlighting the versatility of quantitative research techniques.
Our adept interviewers, trained in the nuances of quantitative research types, position themselves strategically either in or proximate to the business commissioning the research. They judiciously select entry or exit points, administering a concise screener to ascertain if the respondent aligns with the study's criteria. Upon validation, the interviewer delves into a comprehensive survey on the spot, ensuring the advantages of quantitative research are fully harnessed.
